The TAGGRS Games is a free online competition where marketers, analysts, and data specialists worldwide race to become the Server-side Tracking Champion 2026. Sprint through a high-speed qualification game. Answer correctly and fast. Only the Top 20 qualify for the Grand Final, and only one takes the title.
Speed skating is part of TAGGRS’ DNA. Years spent training on the ice built a mindset that later translated into building technology: speed, focus, and precision. It is an approach people in our team actually follow and practice. And the same focus on timing, accuracy, and clean execution is what every tracking specialist cares about in their setups every day.
On the rink, performance is measured in hundredths of a second. In tracking infrastructure, the principle is similar: small inefficiencies quickly compound into lost data, distorted insights, and missed opportunities. That is why the discipline behind the sport resonates so naturally with our work. Whether on ice or in a server container, the goal is the same: eliminate friction, control the environment, and execute with absolute precision.
The athlete you see in the videos is Dione Voskamp, a professional Dutch speed skater and a friend of the TAGGRS team. Featuring real race footage of Dione allowed us to bring the energy and authenticity of the sport into the story in a way no staged concept ever could.
And the story does not end on screen. To close TAGGRS GAMES, our team headed to De Zilveren Bal, the legendary international sprint competition, to watch Dione compete live. A moment to leave dashboards behind and reconnect with the beauty of precision, speed, and the spirit of true competition.
